Toys Change Lives
Keeping our Freedom Youth Indigenous Corporation (KFYIC) aims to support young Aboriginal and Torres Strait Islander people through employment and training pathways.
KFYIC recently started a program designed to keep young people from reoffending by engaging them in woodwork. Located in the northern NSW town of Casino, the program is called Toys Change Lives (TCL) and is open to young men who have been released from youth detention. Participants are taught the basics of woodwork then supported and encouraged to create wooden toys and furniture.
TCL has already proven successful in preventing reoffending and providing employment opportunities for its participants. Pastor Pete Boughey who runs the program out of his backyard shed, explained to ABC News that collaboration and empowerment have been vital to its success.
“We don't do something for them, we don't do something to them, we do something with them, which I think is the big difference," Mr Boughey said.
With more young men being referred through the judicial system, TCL is fast outgrowing its current workspace. The program explored additional funding opportunities, including finding more ways of selling their products. Limited branding and marketing were identified as an area for improvement, and when they approached ICV to assist, we could think of no better volunteer to help than our own marketing guru Justin.
Justin worked with TCL to create a website, swing tags, and branding. With the development of these marketing materials, it will support TCL in achieving their goal of expanding their workspace and becoming self-sustainable.
*If you would like to purchase a TCL toy visit: www.tcl.org.au
*Watch a short video on TCL's story: HERE